PLAYZONE AL ZAHIA
Content plan · for Ben

PlayZone.Al Zahia.

A light content plan for PlayZone at City Centre Al Zahia, Sharjah. Two shoot days a month, enough posts for the whole month, and more people finding it locally.

2shoot days a month
3posts a week
1report a month
01 What PlayZone is

A football pitch in a mall. Its own plan.

Indoor courts

4x4 and 5x5 football, plus a mini basketball court.

Book by the hour

Come solo or with friends, book an hour or keep playing.

Friendly coaches

Coaches run fun matches for walk-ins.

Inside the mall

City Centre Al Zahia: footfall walks past every day.

From the PlayZone Instagram (@playzone.me), TikTok (@playzonealzahia) and its public booking listing.

02 Who the content is for

Four groups. Each one books differently.

Friend groups

Book the hour together. Share the video after.

Mall families

Kids play while parents shop.

After-school teens

Walk in, play, come back with friends.

Teams + groups

Regular weekly slots, schools, company teams.

03 The month

Two shoot days. A full month of posts.

Wk 1Shoot day 1Wk 2Edit + postWk 3Shoot day 2Wk 4Post + report3 a weekposts, all month
Week 1

Shoot day 1A weekday after school: walk-ins, teens, Beat the Coach.

Week 2

Edit + postAbout 6 videos cut from day 1, posted 3 a week.

Week 3

Shoot day 2A weekend peak: friend groups, families, Squad Night.

Week 4

Post + reportThe rest of the videos go out. One-line report to Ben.

04 Six formats

Made to be shared by the people in them.

Weekly

Beat the Coach

"One shot. Beat the coach, win the prize."

Shoppers and players take on a PlayZone coach. PlayZone picks the prize.

Weekly

Pick-up Game of the Week

"Tag yourself if you were on court."

Best moments from a real booked game. Players share it to their friends.

Weekly

Squad Night

"POV: your group chat finally booked the pitch."

A friend group books the hour. Filmed from their side.

Twice a month

Shoppers' Challenge

"Crossbar in three tries, in the middle of the mall."

Quick challenge with people walking past. Built for TikTok.

Twice a month

Parents Shop, Kids Play

"One hour of football while you do the shopping."

For families already at City Centre Al Zahia.

Monthly

Court Tour

"4x4, 5x5 and the hoops, in 15 seconds."

What PlayZone is, for anyone who has never been.

05 Get found locally

For people searching nearby.

  • Google Business Profile: photos, hours, booking link
  • Ask for a Google review after every booked game
  • Booking listing kept up to date
  • Collab posts with City Centre Al Zahia's own channels
  • WhatsApp quick replies: prices, times, how to book
  • Same videos on Instagram and TikTok
06 What we count
  • Booking enquiries: WhatsApp, DMs, calls
  • Google profile calls and directions
  • New Google reviews
  • Shares and tags on the videos
  • Posts per week (aim: 3)
07 What I need
  • Instagram, TikTok and Google profile access
  • Prices and booking details to show
  • The mall's filming rules for shoppers
  • A PlayZone coach on the two shoot days

Not in this plan: paid ads or extra shoot days. If the posts bring bookings, we can talk about adding them.